United Nigeria Airlines has rewarded three lucky passengers with newly released Samsung Galaxy smartphones as part of its “Awesome Row” promotional partnership with Samsung.
The Samsung Galaxy giveaway took place on Monday, June 1, aboard selected Lagos-Abuja and Abuja-Lagos flights. The initiative offered passengers a unique opportunity to experience Samsung’s latest devices while travelling with the airline.
The winners, Hamid Ibrahim, Chidi Chinedu and Gbenga Bello, emerged through an onboard lucky dip conducted during the flights. Passengers also enjoyed exclusive in-flight access to the newly introduced Samsung Galaxy A57 and A37 smartphones, creating an engaging experience that combined air travel with technology.
Samsung Galaxy Promotion Rewards Loyal Passengers
The promotion was designed to enhance customer experience while introducing travellers to the latest Samsung Galaxy devices. Meanwhile, the live activation allowed passengers to interact directly with the smartphones before the lucky winners were announced.
Speaking on the success of the campaign, Chief Commercial Officer, United Nigeria Airlines, Mr Dayo Olawuyi, said the initiative reflects the airline’s commitment to delivering memorable experiences for customers.
According to him, the partnership aligns with the airline’s broader mission of connecting Nigerians and creating value beyond transportation.
“At United Nigeria Airlines, we fly to unite. Every route we operate, every flight we run, is about bringing Nigerians together, whether for business, work or family functions.
“This partnership with Samsung is an extension of that mission because they share our belief in delivering the very best to Nigerians, and together, we wanted to create a moment that passengers would never forget.
“We are very thrilled for Hamid, Chidi and Gbenga, and we congratulate them on their wins.
“We are very passionate about ensuring our customers have the best experience, and that is exactly the kind of thing we want people to associate with flying United Nigeria Airlines,” he said.
The Samsung Galaxy promotion forms part of the airline’s customer engagement strategy aimed at strengthening passenger loyalty. In addition, it demonstrates how strategic partnerships can create added value for travellers while showcasing innovative products.
Industry observers note that collaborations between airlines and technology brands have become increasingly popular globally. Such initiatives help airlines improve passenger satisfaction while providing brands with direct access to consumers in a unique environment.
Therefore, the latest Samsung Galaxy campaign highlights United Nigeria Airlines’ efforts to differentiate its services in Nigeria’s competitive aviation market. The airline continues to explore customer-focused initiatives that enhance the overall travel experience.
As passenger expectations evolve, partnerships that combine travel, technology and entertainment are expected to become more common. The successful Samsung Galaxy giveaway suggests that customers appreciate experiences that go beyond the traditional flight offering.
