Qatar Airways has solidified its status as a leading airline by becoming the official airline partner of UEFA Champions League. This partnership further strengthens its European presence. Also it builds on the success of previous sponsorships with UEFA EURO 2020™ and UEFA EURO 2024™.
The airline’s agreement extends certain rights to Qatar Duty Free, Hamad International Airport, and Qatar Airways Privilege Club, ensuring a comprehensive Qatar Airways Group partnership.
The airline aims to unite people through the power of sport, and this partnership reinforces that mission. Qatar Airways has committed to enhancing fans’ experiences. It secures sponsorship rights to the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League. Each season, millions of football fans anticipate the electrifying UEFA Champions League competition, showcasing talent from elite clubs.
In addition, the new UEFA Champions League format features an exciting 36-team league phase. This aligns with Qatar Airways’ connectivity to Europe, serving over 50 destinations from its hub at Hamad International Airport in Doha. Through this partnership, the airline demonstrates its dedication to delivering world-class services, solidifying its reputation as the World’s Best Airline.
Furthermore, to celebrate the partnership, Qatar Airways Privilege Club is offering UEFA Champions League fans discounts of up to 12 percent on flight fares. Moreover, fans can look forward to exclusive promotions and bespoke travel solutions, including tailored UEFA Champions League travel packages that ensure unforgettable experiences.
Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer expressed excitement about this collaboration. He states, “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition.” He emphasized the partnership’s alignment with the airline’s vision of fostering unity and celebrating excellence.
UEFA President Aleksander Čeferin also highlighted the significance of the partnership. He adds, “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership.” He expressed delight in expanding the collaboration as the UEFA Champions League enters a new era.
Kicking off the announcement, Qatar Airways launched a captivating campaign video featuring Brazilian football legend Ricardo Kaka as a pilot. Meanwhile, English football legend Rio Ferdinand appears in the airline’s celebrated Business Class Qsuite, enhancing the promotional message. Renowned football journalist Fabrizio Romano also delivers his famous catchphrase, “Here we go!” during the campaign. Moreover, the campaign adds glamour with appearances by football stars and influencers, showcasing Qatar Airways’ dedication to fans. This sponsorship significantly extends Qatar Airways’ involvement in both national team and club football, further strengthening its presence.
In addition, Qatar Airways’ partnerships with FIFA, UEFA, and the AFC underline its deep commitment to football and fans. Through this collaboration, the airline enhances its visibility in the European region, particularly during UEFA Champions League matches. Notably, the airline’s extensive sporting partnerships portfolio demonstrates its dedication to sports fans globally. These affiliations include partnerships with clubs like Paris Saint-Germain and the Brooklyn Nets across various sports disciplines. Furthermore, this ensures Qatar Airways’ prominent role in the global sports landscape, reinforcing its brand identity worldwide.
