Mr. Sam Adurogboye

Come October 14, 2023, Mr. Sam Adurogboye who is set to retire as the Public Relations Manager of the Nigeria Civil Aviation Authority (NCAA) after 23 meritorious years of service, will launch his book,”Handbook on Public Relations Practice and Aviation Reporting.”

Already there is a lot of buzz around the launch given the former journalist turned media manager’s wealth of experience in balancing a perfect synergy between the fourth estate and the ‘other side’ dishing out information.

Mr. Sam Adurogboye

The book, a product of years of research and the professional experience of Mr.  Adurogboye, aims to enhance the professional proficiency of media and public relations practitioners, aviation lawyers, students etc.

A statement sent out by the Executive Director, SAPTCO Comm. Ltd, Mrs. Adeola Adurogboye announced that the  event will be chaired by Pharmacist Kunle Ekundayo, the Managing Director of Drugfield Pharmaceutical while Barrister Allen Onyema, philanthropist, noted supporter of intellectual efforts and Chairman of Air Peace, has accepted to be the Chief Launcher of the book.

The 16-chapter Handbook on Public Relation Practice and Aviation Reporting’ is a product of years of research and the professional experience of Mr. Samuel Adurogboye.

It is presented in elegant prose and is rich in perspectives, throwing light on topics such as:What is not Public Relations; Public Relations and Marketing of Bad Product; PR as a Management functions; My Experience; Media Relations; Bilateral Air Service Agreements (BASA); Aviation Reporting; Role of the Nigeria College of Aviation Technology, NCAT; My Field Experiences, among others.

The statement read,”Several key stakeholders from the Aviation industry Agencies, Airlines, Academia, allied aviation services providers, Christian community, where the author is deeply rooted, family members and friends are expected to grace the occasion and launch the book.

The book is published by SAPTCO Communication Limited, a PR firm and is in paperback and hard cover to take care of all classes of readers and buyers,


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