Home / Business / South African Airways supports drive to promote local tourism

South African Airways supports drive to promote local tourism

South African Airways has thrown its weight behind tourism authorities, destination marketing organisations and travel and tourism trade show hosts in an effort to stimulate the growth of tourism to and in the country.

Through its participation at the World Travel Market® Africa (WTM® Africa), a fast growing inbound and outbound travel and tourism show, which takes place from 6 until 8 April at the Cape Town International Convention Centre (CTICC), SAA supports the Department of Tourism’s objective to further stimulate Business and Leisure tourism to South Africa.

“We have seen an upsurge in tourists interested in travelling to South Africa due to a combination of factors such as the exchange rate advantages to travellers from   countries such as Germany and the United Kingdom.  South Africa is also, besides the value for money on offer, a destination which offers a host of natural and historic attractions. Stimulating tourism has the added effect that it helps with job creation,” says Tlali Tlali, SAA Spokesperson.

In South Africa, SAA will be assisting in bringing a vast selection of visitors, hosted buyers and media from around the world to Thebe Reed Exhibitions’ WTM® Africa exhibition, where the airline will also be exhibiting and promoting its product to the International Trade. In 2015 WTM® Africa welcomed 4,127 industry professionals, buyers, media and travel trade professionals from across the continent and worldwide and is set to see a further increase this year.

“SAA offices in all the countries where we operate, in Africa and globally, are intensely involved in promoting tourism to South Africa through a variety of activities and by participating in tourism trade exhibitions both in South Africa and in other parts of the world. Recently, a group of media and well known personalities from West Africa (Nigeria, Ghana) visited South Africa to familiarise themselves with the country to highlight leisure experiences that appeal to West African consumers. This coincided with the launch of SAA’s flights to Abuja, Nigeria,” he added.

From East Africa, in partnership with SA Tourism, SAA representatives and travel agents participated in an educational trip to South Africa to expose them to the ever developing dynamic destination, product South Africa.

International highlights were the World Travel Market in London which is different to the SA WTM with a focus on growing tourism to South Africa from the United Kingdom and indeed from the rest of Europe.  This was supported by a roadshow and press events across the UK, blogger trips to South Africa, and a giant outdoor consumer event in London to showcase the incredible diversity and value the country has to offer.

SAA North America launched the Go See Southern Africa campaign to create awareness of the great destinations and great value that is offered throughout Southern Africa for tourists from North America. This region also hosts the annual Africa Showcase (in its eighth year) for travel agents and tour operators throughout the U.S. and Canada, where about 30 suppliers from destination tourism organisations, hotels, safari lodges and tourism services throughout Africa promote tourism to Africa.

About anthony omoh

Profile photo of anthony omoh
I am a Journalist with a passion for developmental stories and nigerianflightdeck.com was born out of passion for reporting the travel, business and aviation sub-sector. This site is an expression of my ideals and creativity as a reporter and my discretion as a publisher. I am extremely content doing this and I am sure when you read my stories you'd understand that I touch people and that's why

Check Also

Air Cote d’Ivoire receives first A320 aircraft with onboard Wifi

 Air Cote d’Ivoire has taken delivery of the first brand new A320 aircraft fitted with …

British Airways re-introduces Boeing-747 aircraft to Lagos route

BRITISH Airways is re-introducing the Boeing 747 to Lagos effective 01 September 2017. Fondly referred …

Air Peace debunks report alleging delayed flight was caused by FIRS boss

 AIR PEACE yesterday denied reports credited to the media alleging that one of its flights …

Emirates offers Nigerian passengers special Dubai fares plus free 3rd piece luggage,My Emirates

EMIRATES is offering Nigerian travellers the opportunity to visit Dubai with a special Economy and Business Class …

5% FAAN IGR: Minister should not flout Agencies’ Establishment Acts-ANAP, NUP

NUATE calls off industrial action on NCAA THE  Association of Nigeria Aviation Professionals (ANAP) and …

Leave a Reply

%d bloggers like this:
Skip to toolbar