Ghanaian based regional carrier, Africa World Airlines (AWA) recently held a brand strategy and brain storming meeting with top Travel Agents in an effort to further build its market share in the Nigerian air travel space and to promote greater loyalty among its customers.
The event which held at the prestigious Westown Hotel in Ikeja served as a veritable platform for the airline to showcase its progress and successful performance in the past one year since commencing operations on the Accra – Lagos route on December 9, 2013.
The airline’s Chief Commercial Officer (CCO), Katherine-Lois Tosan Woode was on hand to thank the agents for their support in the last one year and promised to work more closely with them and better listen to their suggestions in an effort to offer customers improved services.
(L – R) Mrs. Genevieve Fiewor, Sales & Ticketing Supervisor, Lagos;Mrs. Katherine-Lois Tosan Woode,Chief Commercial Officer, Africa World Airlines; congratulating Mr. Jaiyeola Patrick of HRG;and Miss Folake Ogunbileje, Sales Executive.
“We are working diligently with more agents like you to improve our distribution channels, upgrade our online payment platforms, grow our route network and carry out robust marketing that will make us the airline of choice on the Lagos – Accra route,” said Katherine Woode.
She added that the airline’s prospects for growth are further boosted by the fact that AWA is currently one of the few African carriers undergoing the IATA Operational Safety Audit (IOSA) which when completed will effectively position the airline for interlining and other partnerships thereby empowering the carrier to reach a wide range of destinations through a wider route network.
“This will no doubt further ensure safety and reliability of schedules. AWA takes safety and reliability seriously. And in the last one year we had an On Time Performance (OTP) of 85%,” she remarked.
As part of the airline’s strategy to encourage customers to fly with AWA and secure their loyalty, she informed the workshop that the carrier has launched a Business Traveller Fare of Four Tickets purchased in a row within six months and they get the fifth ticket absolutely free. Another product on offer is the AWA School Fare which allows students to proceed beyond Accra to Kumasi at an attractive price.
“The AWA School Fare will resonate with our student passengers who have taken to the Ghana Education system as a viable alternate to the international one. Also, AWA is the airline of choice for traders and the oil and gas community because we can connect you direct from Lagos beyond Accra to Kumasi, Tamale and soon to Takoradi,” noted Woode.
Furthermore, in a bid to compensate for the size of its aircraft type, an Embraer (ERJ) 145, the CCO said AWA has introduced a new Baggage Allowance Policy which allows passengers to check-in one free piece of 23 kilos plus a carry-on bag of 6 kilos, adding that two extra bags of 32 kilos each can also be checked-in at a flat rate of N5500 per bag instead of the usual rate of N500 per kilo. Alternatively, passengers with many more bags can check-in three extra bags of 32 kilos at a flat rate of N5000 per bag.
As a way of culminating the day’s event on a cheery note, the airline conducted an impromptu quiz session with five free return tickets to Accra. Those who emerged as winners include Mr. Donald Ullah of Rewards Travel; Mr. Sakar Bello, JerryBright Travel & Tours; Mr. Olaitan Adisa, American Express; Mr. Femi Osho, Adonai Travels and Mr. Ewos Iroro of Travel & Business News.
There was also a Punctuality Reward Ticket which was presented to Mr. Jaiyeola Patrick of HRG for being the earliest to arrive at the event. A thrilled Ms. Woode also used the forum to inform agents that there are plans to organise regular familiarization trips for agents to experience the carrier’s services firsthand.
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